A proposed $35 million water-bottling plant in Phoenix is drawing disbelief from conservationists focused on a lingering drought.

Nestle Waters last week announced plans to treat city tap water and bottle it as Pure Life branded water bottles. The proposed bottling plant is projected to use almost 35 million gallons of water in its first year filling 264million half-liter bottles.

Phoenix residents have been encouraged to conserve water for years amid a two-decade drought but city officials are now allowing water to be bottled away.

Learn more on water-bottling plant in the desert.